On Top Lures
World Class Handcrafted lures. Designed and tested for successfully targeting big aggressive pelagic’s
Mike and his family live in the small seaside town of Waipu in the far north of New Zealand. With sea salt running through their veins they have a huge passion for the environment and ocean. It was only natural for Mike who is a well known builder/carpenter in the area to combine the two together.
Being tempted by his friends to start making lures, it wasn’t long until he ‘gave it a go’ and everyone fully frothed for the result. From that moment on, in between building, fishing or surfing he was in his shed improving and perfecting the lures.
Eventually sending a few fine tuned models to some well known fishing legends and in return getting a world class name for his craftsmanship.
From there, the business has grown and the brand has become a common sight in lure boxes worldwide. The Love and care they have for the environment reflects in everything they do at OTL. No plastic is used in the packaging and sending of lures. Caring for the environment and getting others to jump on the band wagon is a huge goal of theirs.
They are a true family business, Mike on the tools, Rita in the office & their two girls Lila & Indi being the biggest cheerleaders!